Digital Marketing

Internet Marketing

Search Engine Optimisation

The process of affecting the visibility of a website in a web search engine’s unpaid results — often referred to as organic results.

Google Adwords

This enables advertisers to compete with others to display brief advertising copy to web users, based in part on keywords that might link the copy to the content of web pages shown.

Advertisers pay when users click to get more information about the copy displayed.

Lead Generation

Methods for generating leads may include non-paid sources such as organic search engine results or referrals from existing customers.

Customer Relationship Management

Processes implemented to manage a company’s interactions with existing and prospective customers.

 


YouTube advertising

What are video ads?

Any video uploaded to YouTube can be an ad.  Video ads appear before other videos on YouTube and in search results.

What do ads cost?

You have complete control over your daily budget, so you can spend whatever you’re comfortable with.

Plus, you only pay when someone engages with your ad. If they skip your ad before the end, you don’t pay a cent.

Who can I target?

YouTube has a variety of targeting options to help you reach the right customer for your business.

You can target by age, gender, location, interests and more.

How do I measure the results?

YouTube has built-in analytics that make it easy to see how your ad performs.

You can make adjustments to your ad at any time, and run multiple ads at once to see which works best.

 

 


Social Media

The rise of social media has been almost astronomical, but how does social media affect your business?

Social media is the best tool you can use to market your company.  No question.

More and more people are becoming active on some form of Social Media every day.

With so many potential clients, why are you not using Social Media for marketing?

Social Media is fast, more available and more involved in your potential customers’ lives.

In order to integrate social networks into your business marketing strategy, we will put together a marketing model based on social networks, which include:

  • a selection of potential social networks to use
  • selection of target markets
  • promotion of products and services
  • definition of a financial plan
  • performance measures
  • organisational structures to manage the social networks in the market